Friday, September 19, 2014


The Second Coming on AMAZON

Two men claim to be the Second Coming of Christ. Each claims the other is Satan in disguise. But only one is telling the truth.

In The Second Coming: A Love Story, the devilish new novel by Scott Pinsker, the culture war between Red America and Blue America turns shockingly real when two self-declared saviors appear on earth. The first “messiah” attracts legions of liberal and secular-progressive followers with his message of New Age brotherhood, quickly becoming the darling of the left. The second “messiah” preaches fire-and-brimstone traditional Christianity, gaining a grassroots army of conservative worshippers ready to battle to the death.

It’s finally happened: Red America and Blue America are headed for Armageddon!

First-time novelist Scott Pinsker is a Tampa Bay-based celebrity publicist who has also written for as a marketing expert. As Pinsker tells it:

“Late one night I had an unsettling thought: If the Devil truly wanted to con mankind, he wouldn’t have a pitchfork and horns. All those horror movies have it wrong; a pitchfork and horns are bad marketing. Instead, his smartest strategy for activating new followers would be to appear as a holy man – and claim the faith of his target audience. Because if I were Satan’s publicist, that’s what I’d recommend.”

Scott Pinsker has worked with a long list of athletes and entertainers, ranging from scandal-plagued NFL stars to Saturday Night Live alums to Grammy-winning icons. While he insists that his story’s characters are wholly fictional, he freely admits that the Red America / Blue America political divide is directly ripped from the headlines:

“We’ve become so polarized that we automatically assume the worst about our opposition. The most sinister explanation becomes the dominant narrative – and each side is skilled at exploitation. So in The Second Coming: A Love Story, you have conservatives firing-up the Tea Partiers on talk-radio shows, and liberals decrying their ‘extremism’ and ‘lack of inclusion.’ You have evangelicals, businessmen and born again Christians waging a multimedia Holy War against secularists, urbanites and liberal activists – and neither side will cede an inch. Sadly, none of this was a stretch: Since we’re already predisposed to believe that the other side is evil, an all-out apocalypse is simply the natural progression.”

Divinely provocative and wickedly intelligent, The Second Coming: A Love Story will keep you guessing who-is-who until the very end…

…and possibly even after that.

Image of Scott Pinsker

A celebrity publicist-turned-author, Scott Pinsker has worked with a vast array of Super Bowl champions, Grammy-winners and entertainment icons, managing everything from crisis communications to film properties. His analysis of publicity trends has been showcased multiple times on, where he occasionally contributes as a marketing expert. His debut novel is The Second Coming: A Love Story. Learn more at

Get to know Scot better in this great interview at The Feathered Quill Blog  CLICK HERE Amazon Book Site  

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